This week, Canadian premiers are in Washington, working hard to secure a zero-tariff deal with the U.S. It’s an important mission, but let’s not forget one thing: Canada must diversify its trade strategy.

Relying too much on one market—even a major one like the U.S.—creates risk. Latin America is a region full of opportunities for Canadian businesses:
✅ Fast-growing economies
✅ Strong demand for quality products & services
✅ Trade agreements already in place

While negotiations continue, forward-thinking companies should be looking beyond traditional markets. LATAM expansion isn’t just a backup plan—it’s a smart strategy for long-term growth.

I help businesses navigate the Latin American market, from regulatory frameworks to local partnerships. If you’re serious about growth, there’s no time to waste. Let’s talk.