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Romy Alegria, your trade bridge between Latin America and Canada
A Peruvian based in Toronto, with more than 25 years in the financial sector and 7 in international business. I help Latin American companies enter, grow and do business in Canada, and I connect Canadian companies and investors with opportunities in Latin America.
years in the financial sector, in Peru and Canada
years in international business
languages: Spanish, English and French
Cape Breton University, Canada
From banking in Peru to being a bridge between two worlds
I came to Canada after building a banking career in Peru, always close to people and business: from communications and credit analysis to launching campaigns. Here I had to start over. Like many immigrants, it took me about three years to learn Canadian culture, its business codes and how the market works.
My skills were transferable and I soon worked at three of Canada's major banks. But international business always called me: I was invited to lead a Spanish construction company with real estate projects in Panama and Mexico, where I began working with Canadian investors. After my MBA I joined a Chinese investment company and international trade became my focus.
When the pandemic hit I was in Peru, working on social housing projects, and I started teaching sustainable business creation and the internationalization of companies. I saw how much our companies had grown and how hard it was for them to export. That's why Alfonso and I formalized Enlaces Canada: to be the bridge and the execution between Latin America and Canada.
Romy Alegria, más de 25 años entre Perú y Canadá
Each stage gave me a piece of what I now use with every exporter: banking, business development and international relations.
Banking
Banking career at Santander: communications, credit analysis and campaign launches.
Financial sector
Three of Canada's major banks, including TD Canada Trust and CIBC, serving the community.
International business
I led a Spanish construction company with real estate projects and ties to Canadian investors.
International investment
MBA at Cape Breton University and work at a Chinese investment company.
Teaching and social housing
Social housing projects and courses on sustainable business and the internationalization of companies.
Enlaces Canada
Together with Alfonso, we establish Latin American companies in Canada: feasibility, market entry, sales and finance.
What your company gains with a partner in Toronto
I'm not an agency with templates. I work with you the way a business partner who already lives in the market you want to reach would.
I'm the bridge and the execution
I don't just set up companies in Canada: I help you enter, define your strategy and sell. My value is strategic and operational.
Information before you invest
Before your first shipment we validate demand, price, requirements and channel. That way you don't spend on a trade show or a company you don't need.
A real network in Canada
I'm a member of the Canada LatAm Alliance, the Toronto Hispanic Chamber of Commerce and the Toronto Board of Trade. I connect partners, buyers and new opportunities.
I speak your language
I support you in Spanish, and I negotiate in English and French, Canada's two official languages.
The challenges and possibilities of the micro-entrepreneurs in Toronto
My research on the challenges and opportunities of micro-entrepreneurs in Toronto, published in 2017.
Present where business happens
- Canada LatAm Alliance
- Toronto Hispanic Chamber of Commerce
- Toronto Board of Trade
- Latin American & Hispanic Day on the Hill, Parliament of Canada (Ottawa)
- Ottawa LatAm Business Forum
Before we talk, see where your company stands
Take the free assessment: 16 questions, 2 minutes. It tells you how ready your company is to export to Canada and which guide to read first.
Does your product have a future in Canada?
Tell me what you want to export. The first consultation is free and you leave with a clear next step. I work online and, by appointment, in North York, Toronto.