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Advisory for exporting to Canada, from first analysis to your first sales
I help Latin American companies assess, prepare and complete their entry into the Canadian market. It's not just about opening a company in Canada: it's about selling, building partnerships and growing.
Expanding your company into Canada
I help your company assess and prepare its entry into the Canadian market, define an entry strategy and build business connections with buyers, partners, distributors and institutions.
Here I'm the bridge and the execution: I don't hand you a report and leave, I support you all the way to your first business relationships.
8 to 12 weeks, depending on your market, sector and level of readiness.
Per project, with a tailored proposal based on scope.
Online, and in person by appointment in North York, Toronto.
What you get
- ✓Opportunity assessment: whether there is a market for your product in Canada and on what terms.
- ✓Market entry strategy: channel, price, requirements and structure.
- ✓Identification of contacts and relevant opportunities: buyers, importers, distributors and institutions.
- ✓Support in developing your first business relationships.
A clear process in 4 stages
It includes the market study, the entry strategy and strategic planning in a single engagement.
Assessment and market study
Is there demand for your product? Who buys, how much, when and at what price? We assess feasibility before you invest.
Entry strategy
We define channel, landed price, port, CFIA requirements, label and packaging, and whether or not you need a company in Canada.
Plan and contacts
Strategic planning and identification of buyers, importers, distributors and partners that fit your product.
First business relationships
I support you in the first conversations and meetings, so they turn into real sales and partnerships.
What you can add depending on your stage
Every company arrives at a different moment. These services can be added to the core engagement or hired separately, always with a tailored proposal.
Trade missions
Meeting agendas in Canada with buyers, distributors and institutions, prepared around your product and your goals.
Investment readiness
I prepare your company to present to investors and put together its file to access financing in Canada.
Incorporating a company in Canada
I explain the options for setting up, opening bank accounts and choosing the right structure. Only if you really need it.
Marketing and sales
How to present your product to Canadian buyers: commercial proposal, materials and a sales strategy for the market.
Companies ready to take the next step
I work with established Latin American companies, with a competitive product and production or growth capacity, looking to enter or expand in the Canadian market.
“I look for companies that don't just want to open a company in Canada, but have a concrete intention to do business, generate sales, build partnerships or grow in the Canadian market.”
— Romy Alegria
It's for you if…
- ✓You are a small or mid-sized company with sales and a proven business in your country.
- ✓You have the production or growth capacity to serve a new market.
- ✓You are in agri-food, mining and services, manufacturing or another sector with potential in Canada.
- ✓Your company is in Peru, Colombia or Ecuador (and soon other countries in the region).
- ✓You make decisions as founder, general manager or foreign trade director.
What the work looks like in practice
Real cases, unnamed for confidentiality.
Agricultural producers from Peru
SITUATION
They needed to understand requirements, buyers and commercial potential before going into B2B meetings.
RESULT
We defined what information to gather and a work plan before investing in a business agenda in Canada.
Supplier to Canada's largest supermarket
SITUATION
They had a buyer for its private label, who asked them to set up a company in Canada and get paid through Canadian banks.
RESULT
We analysed the options for establishing themselves and built a roadmap for their structure and next commercial steps.
A company with no network in Canada
SITUATION
They were looking for opportunities in Canada but had no local contacts and didn't know who to approach.
RESULT
Through our Canada–LATAM network we identified the relevant players, and they ended up with contacts and concrete lines of business to explore.
What exporters ask me most
If your question isn't here, ask me in the free consultation.
Who are the buyers in Canada and how much do they buy?+
It depends on the product: importers, distributors, brokers, supermarket chains or foodservice. In the assessment we identify who buys your product, in what volume and in which season. You can start with the guide How to find importers in Canada.
What certifications, labelling, packaging and documents do I need?+
For food, the key points are CFIA requirements, English and French labelling and export documentation. We review it product by product. More detail in CFIA requirements and Food labelling in Canada.
At what price can I sell in Canada and stay competitive?+
We calculate your landed price by adding freight, duties, intermediaries and other costs, and compare it with what Canadian buyers pay today. That way you know whether your margin holds before you ship.
How do I find a reliable importer or distributor?+
With verified information and references. I use my network in Canada to identify serious buyers and help you assess each one before you commit.
Do I need to set up a company in Canada to sell?+
Not always. Many companies export without having a company there; others do need one, for example when the buyer requires it. I explain it in Do you need a company in Canada to sell?.
How much does the advisory cost?+
Each project is quoted based on scope, target market and level of support. The first consultation is free: we look at your case and I tell you whether it makes sense to move forward.
Does your product have a future in Canada?
Tell me what you want to export. The first consultation is free and you leave with a clear next step. If you prefer to start on your own, take the 2-minute assessment.